I build software
that actually scales.
I'm Shoaib — a full stack engineer who takes products from first scope to production. Ruby on Rails, Django, React and ERPNext, with the architecture, testing and deployment that turn a prototype into a system teams rely on.
How I Can Help
Whether you need a full product built or an existing one taken further, here's what I take on for clients and teams.
Full Stack Web Apps
End-to-end product development on Rails and Django, with React front ends built to match.
- Rails & Django API design
- React and Next.js interfaces
- PostgreSQL data modelling
- Auth, payments and integrations
ERP Implementation
ERPNext and Frappe systems that replace spreadsheets and manual operations workflows.
- Custom ERPNext apps and DocTypes
- Inventory, procurement, reporting
- Third-party system integration
- Upgrade-safe customisation
E-commerce Builds
Shopify storefronts and custom commerce backends wired into back-office systems.
- Custom Shopify themes and apps
- Catalogue and order sync
- Payment gateway integration
- Admin and fulfilment tooling
ML & Computer Vision
Applied machine learning taken past the notebook and into production services.
- Computer vision pipelines
- Model training and evaluation
- Inference APIs and monitoring
- Research-backed prototyping
Selected Work
A sample of the systems I've designed and shipped across web, ERP and machine learning.
Smart CRM
AI-driven CRM support platform with live voice and chat agents.
An AI-driven CRM support platform built around multiple intelligent agents — live agent calling, AI-powered voice and chat support, and an embeddable chatbot that drops into any website. It automates customer interactions, improves response times and scales personalised support.
FeaturedRedflag AI
Content intelligence across text, image, video and audio.
Software that analyses every form of online communication — text, images, video and audio — and locates specific content across the internet. It helps businesses and individuals protect their content and understand their online reputation, serving media, entertainment, sports, publishing, music, retail and finance.
FeaturedRecurate
Public Shopify app powering resale marketplaces.
A publicly listed Shopify application offering a full range of resale market solutions, including automated order fulfilment and shipping. Built on Ruby on Rails, with multiple stores being migrated onto an AWS serverless architecture for better throughput and cost.

Petstablished
All-in-one management software for rescues and shelters.
A free, web-based premium platform built for animal rescues and shelters. Comprehensive yet customisable, it runs across desktop, tablet and mobile, and adds exclusive revenue-sharing and group-buying programmes on top of full data management for animal welfare organisations.

BioMark
Health platform turning complex medical data into insight.
A platform that helps patients and healthcare professionals decipher complex medical data, with disease prevention and management as the goal. It leans on personalised, predictive and preventive strategies to improve health outcomes.

Gourmet ERP
Integrated HRMS, manufacturing and inventory for Gourmet.
An end-to-end ERP for Gourmet covering HRMS, manufacturing, inventory and stock management. The build streamlined and automated core company operations, lifting efficiency and overall productivity.

Gourmet Restaurant ERP
Restaurant-side ERP with automated inventory and stock.
The restaurant arm of the Gourmet ERP programme — HRMS, manufacturing, automated inventory and stock management in one integrated system, built to automate day-to-day restaurant operations.
PostEx WMS
Warehouse management system for a nationwide logistics network.
A warehouse management system covering the full flow of goods — inbound receiving, putaway into bins and racks, live inventory counts, picking and packing, and dispatch to riders. It handles multiple warehouses, barcode scanning, returns and COD reconciliation across a countrywide delivery operation.
oDonuts ERP
Multi-company ERP for a Pakistani donuts brand.
An ERP built for oDonuts, a donuts company in Pakistan, covering the whole operation from outlet to kitchen — point of sale across branches, bakery production, inventory and procurement of raw materials, HR and payroll, and accounting. Configured as a multi-company setup with inter-company transactions, shared master data and consolidated reporting across entities.
Who You'd Be Working With
Senior Full Stack Engineer specialising in full stack product engineering
Over the past five years I've worked across three engineering teams, building and shipping production software. I handle the full architecture — backend services, data modelling and the interfaces on top — and I'm comfortable owning a feature from requirement to launch.
I hold an MS in Computer Science from UET Lahore, with a research background in machine learning and computer vision. That mix means I'm equally at home tuning a database query, designing an ERP workflow, or getting a vision model into production.
Core toolkit
Based in Lahore
Working across US & EU hours
5+ years experience
Building production systems
Weekly delivery
Steady, visible progress
Clear communication
Direct, no project jargon
Skills & Expertise
The technologies and engineering practices I use to build production-ready software.
Backend & APIs
Services, business logic and data modelling.
Frontend
Interfaces that stay fast and accessible.
AWS & Cloud
Architecting and running systems in the cloud.
DevOps & Infrastructure
Containers, orchestration and delivery pipelines.
ERP & Commerce
Platforms that run the business.
Data Layer
Storage, querying, search and caching.
AI & Machine Learning
Applied intelligence in production.
Integrations & Tooling
Connecting systems and keeping delivery on track.
How We'll Work Together
A predictable process, so you always know what's happening and what comes next.
Discovery call
We walk through the problem, the users and the constraints. You leave with a clear view of scope, whether or not we work together.
Proposal & plan
A written breakdown of deliverables, timeline and cost. Fixed scope so there are no surprise invoices later.
Build in sprints
Weekly demos of working software. You see progress continuously and can redirect early instead of at the end.
Launch & handover
Deployment, documentation and a walkthrough of the codebase, plus support after launch to settle anything that surfaces.
Professional Experience
Five years across product engineering teams — designing, building, testing and shipping.
Senior Software Developer
CurrentOct 2025 — PresentSenior engineer on AI-driven products, working alongside developers, QA and DevOps and owning deployments end to end.
- Build and ship AI-based projects across the stack
- Own deployment pipelines and release quality
- Review code with senior developers and feed back on optimisation
Software Developer
Mar 2024 — Oct 2025Worked inside a 90+ person engineering org across three to five products, shipping features and handling deployments.
- Delivered features across 3–5 products in the company portfolio
- Handled deployments alongside QA and DevOps
- Reviewed code and advised on optimisation and code quality
Full Stack Developer
Mar 2022 — Jan 2024Managed projects within a 30+ person team of developers, QA and DevOps, and built customer support tooling for clients.
- Managed projects and reviewed code across the team
- Trained 50 people with no prior programming background
- Designed customer support tools for clients
- Optimised Sidekiq throughput via caching, refactoring and query tuning
Full Stack Developer
Mar 2021 — Mar 2022First professional engineering role — building production features in a 20+ person team and mentoring junior developers.
- Worked with a team of 20+ developers on production software
- Managed projects alongside junior developers
- Reviewed code and gave feedback on optimisation
Education
My academic background.
Master of Science — MS, Computer Science
Sep 2022 — May 2024University of Engineering and Technology, Lahore
Advanced coursework in machine learning, computer vision and distributed systems, with research-focused project work.
Bachelor of Science — BS, Computer Science
Oct 2018 — May 2022University of Engineering and Technology, Lahore
Core computer science foundation — algorithms, databases, operating systems and software engineering.
Certifications
Professional credentials and achievements.
Add your certification here
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Add your certification here
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Add your certification here
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Let's Talk About Your Project
Tell me what you're building and I'll reply within 24 hours with honest feedback on scope, timeline and cost.
Contact Information
What happens next
- A reply within 24 hours, usually sooner
- A straight answer on whether I'm the right fit
- No obligation and no sales pressure